Ushma Chauhan Jacobsen

Background and research areas:

Ushma has a MSc. in Social Anthropology from Edinburgh University (1993) and a PhD in Knowledge Communication from Aarhus University (2012) and has earlier worked in museums and INGOs in Tanzania, Nepal and Denmark. Ushma currently teaches Global Englishes and Intercultural Communication at the Department of Business Communication at Aarhus University. Her research interests include knowledge systems and professional communication, intercultural analysis, English as an international/global language, and contemporary ethnographic methods.

Publications:

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Hejná, M., Borkfelt, S., Eaton, M., Christensen, K. R., Clasen, M., Fage-Butler, A., Jespersen, A. B., Jacobsen, U. C., Kjeldgaard-Christiansen, J., Schjoldager, A., Stephan, M. & Sørensen, M. H. (2019). Interdisciplinary: To Be or Not to Be? Working Across Disciplinary Boundaries in the Humanities (and Beyond). Leviathan: Interdisciplinary Journal in English, (5). https://doi.org/10.7146/lev.v0i5.115491

Jacobsen, U. C. (2011). Sketching Knowledge Asymmetries. Abstract from Encompassing Knowledge Asymmetries, Århus, Denmark.

Jacobsen, U. C. (2009). Conceptual Objects: The architecture of knowledge asymmetries. Abstract from Cresc Annual Conference 2009 : Objects - What matters? Technology, Values and Social Change, Manchester, United Kingdom.

Jacobsen, U. C. (2010). Moments of knowledge communication in the arena of sustainability: Conceptualising knowledge asymmetries unfolding in communication encounters. Abstract from 14th Biennial Conference of the Rhetoric Society of America: Rhetoric: Concord and Controversy, Minneapolis, United States.

Jacobsen, U. C. (2010). A world of knowledge asymmetries: The professional communication of Swazi cultural identity. Paper presented at Language Use and Cultural Identity Workshop, Helsinki. FI, Finland.

Jacobsen, U. C. (2010). Sustainability Discourses: Arenas of knowledge asymmetries and sites for research. Poster session presented at ASB Workshop on Sustainability, Aarhus, Denmark.

Jacobsen, U. C. (2015). Valérie Carayol & Alex Frame (Eds.), 2012, Communication and PR from a Cross-Cultural Standpoint: Practical and Methodological Issues, Peter Lang. Corporate Communications, 20(1), 111-114. https://doi.org/10.1108/CCIJ-04-2013-0022

Jacobsen, U. C. & Engberg, J. (2012). Internationalisation and Inter-knowledge communication. Abstract from Nordic Intercultural Communication, Aarhus, Denmark. http://sskkii.gu.se/nic/

Jacobsen, U. C. (2013). Messianic moments in communicating sustainability. In M. Nielsen, I. Rittenhofer, M. G. Ditlevesen, S. E. Andersen & I. Pollach (Eds.), Nachhaltigkeit in der Wirtschaftskommunikation (pp. 93-107). Springer VS.

Jacobsen, U. C. (2013). The in/vulnerabilities of English. Abstract from CRESC Conference 2013: In/vulnerabilities and Social Change: Precarious Lives and Experimental Knowledge , London.

Jacobsen, U. C. (2016). Dogra, Nandita (2012). Representations of Global Poverty: Aid, Development and International NGOs. New York: I.B. Tauris. Journal of Language and Politics, 15(4), 496-499. https://doi.org/10.1075/jlp.15.4.07jac

Jacobsen, U. C. (2015). Cosmopolitan sensitivities, vulnerability and Global Englishes. Language and Intercultural Communication, 15(4), 459-474. https://doi.org/10.1080/14708477.2015.1031674

Jacobsen, U. C. (2015). Empirical references: Locating appropriate data to explain cosmopolitan impact. Abstract from i-Mean 4@Warwick, Warwick, United Kingdom.

Jacobsen, U. C. (2015). On the power of non-exhaustible consumption goods to impact uneven cosmopolitan relationships. Abstract from ACSS 2015, Kobe, Japan.

Jacobsen, U. C. & Jensen, P. M. (2015). A three-tier, seven country audience study on the emergence of Denmark's transnational TV culture. Abstract from Nordmedia 2015, Copenhagen, Denmark.

Jacobsen, U. C. & Rittenhofer, I. (2015). Aligning the notion of ‘public(s)’ for management communication in uncertain times. Abstract from EUPRERA 2015 Congress, Oslo, Norway.

Jacobsen, U. C. & Jensen, P. M. (2016). Born European, born regional, or born global? Language convergence in The Team. Nordic Journal of Media Studies, 14(1), 123-140. https://doi.org/10.1386/nl.14.1.123_1

Jacobsen, U. C. (2014). Knowledge Asymmetries in Action. HERMES - Journal of Language and Communication in Business, 53, 57-71. http://download2.hermes.asb.dk/archive/download/Hermes-53-5-jacobsen.pdf

Jacobsen, U. C. (2018). Does subtitled television drama brand the nation? Danish television drama and its language(s) in Japan. European Journal of Cultural Studies, 21(5), 614-630. https://doi.org/10.1177/1367549417751150

Jacobsen, U. C. (2016). Social Responsibility as The Stranger: A case study of MIPCOM 2015. Paper presented at International Communication Conference 2016, Fukuoka, Japan.

Jacobsen, U. C. (2017). English in the European Union after Brexit: inclusion effects of a language without an owner. Culture, practice and European policy, 2(1), 9-11. https://www.uni-flensburg.de/fileadmin/content/seminare/soziologie/dokumente/culture-practice-and-europeanization/vol.2-issue-1-2017/culture-practice-and-european-policy-vol.2-no.1-2017.pdf

Jacobsen, U. C. (Accepted/In press). The practice and implications of lingua franca English in Aarhus 2017. Abstract from UNeECC 2017: 11th Interdisciplinary Conference of the University Network of the European Capitals of Culture, Aarhus, Denmark.

Jacobsen, U. C. (2018). The appropriation of Danish TV drama by cultural intermediaries in Brazil. Abstract from Media Industry Studies: Current debates and future directions, London, United Kingdom.

Jacobsen, U. C. (2018). Languaging in art and cultural management. Arts Management Quarterly, (129), 17-22. http://artsmanagement.net/images/file/newsletter/AM_Quarterly_129.pdf

Jacobsen, U. C. (Accepted/In press). The ‘betwixtability’ of lingua franca English: core in one moment; peripheral in the next. Abstract from ECREA 2018, Lugano, Switzerland.

Jacobsen, U. C. (2018). Language Encounters in Aarhus 2017. (No. 20 ed.) rethinkIMPACTS 2017. http://projects.au.dk/fileadmin/user_upload/LEA2017.pdf

Jacobsen, U. C. & Schjoldager, A. (2019). Translating curatorial texts: A study of translation practices in a Danish museum. Abstract from 9th EST Congress Stellenbosch 2019, Stellenbosch, South Africa.

Jacobsen, U. C. & Meleiro, A. (2020). Brazilian Encounters: Buyers and bloggers appropriating content. In P. M. Jensen & U. C. Jacobsen (Eds.), The Global Audiences of Danish Television Drama (pp. 57-74). Nordicom. https://www.nordicom.gu.se/sv/system/tdf/publikationer-hela-pdf/the_global_audiences_of_danish_television_drama_web.pdf?file=1&type=node&id=40632&force=0

Jacobsen, U. C. (2020). A cosmopolitan tribe of viewers: Crime, women, and akogare in Japan. In P. M. Jensen & U. C. Jacobsen (Eds.), The Global Audiences of Danish Television Drama (pp. 75-90). Nordicom. https://www.nordicom.gu.se/system/tdf/publikationer-hela-pdf/the_global_audiences_of_danish_television_drama_web.pdf?file=1&type=node&id=40632&force=0

Jacobsen, U. C. & Jensen, P. M. (2020). Unfolding the global travel of Danish television drama series. In P. M. Jensen & U. C. Jacobsen (Eds.), The Global Travel of Danish Television Drama (pp. 9-20). Nordicom. https://www.nordicom.gu.se/sv

Jacobsen, U. C. (2021). A New Kid on the Block: English in Greenland. Paper presented at Greenland – Denmark 1721 + 300 = 2021, Copenhagen, Denmark.

Jacobsen, U. C. (2023). Knowledge Asymmetry, and Corvus Corax in Greenland/Denmark: Locating method. In J. Engberg, A. Fage-Butler & P. Kastberg (Eds.), Perspectives on Knowledge Communication: Concepts and settings (pp. 97-112). Routledge. https://doi.org/10.4324/9781003285120-6

Jacobsen, U. C. (2024). The Entanglements of English in Contemporary Greenland. Etudes Inuit Studies, 47(1-2), 19-40. https://doi.org/10.7202/1113382ar

Jacobsen, U. C. (2012). Knowledge Asymmetries: A situated inquiry in three sites of professional communication. Business and Social Sciences, Aarhus University. Department of Business Communication.

Jensen, P. M. & Jacobsen, U. C. (2020). Augmenting proximities theory: Including other proximities in the transnational travel of Danish television drama. In A. M. Waade, E. N. Redvall & P. M. Jensen (Eds.), Danish Television Drama: Global Lessons from a Small Nation (pp. 169-186). Palgrave Macmillan.

Jensen, P. M. & Jacobsen, U. C. (2017). The 'three-leaf clover': A methodological lens to understand transnational audiences. Critical Studies in Television, 12(4), 430-444. https://doi.org/10.1177/1749602017729312

Jensen, P. M. & Jacobsen, U. C. (2017). Danish TV drama: behind the unexpected popularity. Critical Studies in Television, 12(4), 325-330. https://doi.org/10.1177/1749602017733562

Jensen, P. M. & Jacobsen, U. C. (Eds.) (2020). The Global Audiences of Danish Television Drama. Nordicom. http://norden.diva-portal.org/smash/record.jsf?pid=diva2%3A1414057&dswid=-2095

Jensen, P. M. & Jacobsen, U. C. (2019). Augmenting proximities theory: Including other proximities in the transnational travel of Danish television drama. Paper presented at NordMedia 2019, Malmö, Sweden.

Rittenhofer, I. & Jacobsen, U. C. (2015). Swarms: Exploring novel qualities of public relations: EUPRERA full paper submission for double blind review. Paper presented at EUPRERA 2015 Congress, Oslo, Norway. http://euprera2015.no/

Schjoldager, A. & Jacobsen, U. C. (2019). Translating Cultural Translations: : A Study of Translation Practices at Frihedens Værksted. Abstract from Nordic Association of English Studies (NAES) - Aarhus, Denmark.

Witcombe, N. A., Jacobsen, U. C. & Jensen, P. M. (2020). Global Audiences of Danish TV Drama. Pictures, Video and sound recordings (digital), Nordics.info. https://nordics.info/show/artikel/global-audiences-of-danish-tv-drama/

Revised 04.12.2025