Pia Majbritt Jensen

Background and research areas:

Pia Majbritt Jensen is Associate Professor at Aarhus University, Denmark. Her research revolves around the role of media in globalisation processes, and research topics include international television formats and genres, local media systemic conditions, and production and industry analyses. Besides this project, another of Pia’s ongoing projects includes a collaborative, comparative four-nation study of different audiences’ response to the same television format.

Publications

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Jacobsen, U. C. & Jensen, P. M. (2015). A three-tier, seven country audience study on the emergence of Denmark's transnational TV culture. Abstract from Nordmedia 2015, Copenhagen, Denmark.

Jensen, P. M., Esser, A., Keinonen, H. & Lemor, A. M. (2013). A Trans-National Audience Study of a Global Format Genre: Talent Shows in Denmark, Finland, Germany and Great Britain. Paper presented at IAMCR 2013, Dublin, Ireland.

Bengesser, C. H., De Rosa, P., Jensen, P. M. & Spaletta, M. (2023). Audiences of popular European television crime drama: A nine-country study on consumption patterns, attitudes and drivers of transcultural connection. European Journal of Communication, 38(2), 148-165. https://doi.org/10.1177/02673231221112535

Bengesser, C. H., Jensen, P. M., Spaletta, M. & De Rosa, P. (2021). Audiences’ perceptions of place, society and (TV) culture in popular European audiovisual crime narratives. Abstract from NECS 2021, Palermo, Italy. https://create.piktochart.com/output/54843434-detect_audience

Jensen, P. M., Redvall, E. N. & Christensen, C. L. (Eds.) (2023). Audiovisual content for children and adolescents in Scandinavia: Production, distribution, and reception in a multiplatform era. Nordicom. https://doi.org/10.48335/9789188855817

Jensen, P. M. & Jacobsen, U. C. (2020). Augmenting proximities theory: Including other proximities in the transnational travel of Danish television drama. In A. M. Waade, E. N. Redvall & P. M. Jensen (Eds.), Danish Television Drama: Global Lessons from a Small Nation (pp. 169-186). Palgrave Macmillan.

Jensen, P. M. & Jacobsen, U. C. (2019). Augmenting proximities theory: Including other proximities in the transnational travel of Danish television drama. Paper presented at NordMedia 2019, Malmö, Sweden.

Jacobsen, U. C. & Jensen, P. M. (2016). Born European, born regional, or born global? Language convergence in The Team. Northern Lights, 14(1), 123-140. https://doi.org/10.1386/nl.14.1.123_1

Jensen, P. M. & Raats, T. (2016). Bringing distinctive TV drama? The role and effectiveness of public service media as lever for tv drama production: a two-case comparison. Paper presented at RIPE@2016 Public Service Media in a Networked Society?, Antwerpen, Belgium.

Jensen, P. M. (2016, Jul 11). C'é del drama in Danimarca. http://www.linkideeperlatv.it/drama-danimarca/

Jensen, P. M. (2025, Feb 28). Changes to Media Content for Young People in Scandinavia since 2015: How to understand the internationalisation and digitalisation of children’s TV and film in a Nordic context. https://nordics.info/nnl/show/artikel/changes-to-media-content-for-young-people-in-scandinavia-since-2015?fbclid=IwY2xjawIze8VleHRuA2FlbQIxMQABHfirys0ZJOy9smMGgJ63BoErk8BrYe3hhQHrmuiOjE2_-3QiXabmcl3JkQ_aem_VJJMit8uOk71L7GcjnARTQ

Jensen, P. M. & Mitric, P. (2021). Continuity, change or crisis? Producing and circulating fiction for Danish children and young audiences in the 2020s. Abstract from Nordmedia 2021, Reykjavik, Iceland.

Jensen, P. M. (2020). DANIMARCA. LASCIATECI CANTARE. Link. Idee per la television, (26), 16.

Jensen, P. M. (2007). Danish and Australian Television: The Impact of Format Adaptation. Media International Australia, 124.

Degn, H.-P., Jensen, P. M. & Krogager, S. G. S. (2015). Danish Drama Series: An Export Success Cradled on the Domestic Market. Abstract from IAMCR 2015, Montreal, Canada.

Freudendal, J., Christensen, C. L. & Jensen, P. M. (2026). Danish films and series in a no-win-situation? Analyzing the preferences of young audiences and domestic industry responses. Critical Studies in Television, 21(1), 58-77. Article 17496020251383859. https://doi.org/10.1177/17496020251383859

Waade, A. M., Redvall, E. N. & Jensen, P. M. (Eds.) (2020). Danish Television Drama: Global Lessons from a Small Nation. Palgrave Macmillan. Palgrave European Film and Media Studies https://doi.org/10.1007/978-3-030-40798-8

Jensen, P. M. & Jacobsen, U. C. (2017). Danish TV drama: behind the unexpected popularity. Critical Studies in Television, 12(4), 325-330. https://doi.org/10.1177/1749602017733562

Jensen, P. M. (2012). Danska javna radiotelevizija - primerjalna zgodba o uspehu. Medijska preža : bilten za opazovanje medijev = media watch newsletter, (43), 36-37. http://digital.edition-on.net/Mirovni_Institut/mirovni_institut_preza_december2012.html

Bengesser, C. H., De Rosa, P., Jensen, P. M. & Spaletta, M. (2021, Oct 29). Detect’s European Audience Study: Insights into the preferences and passions of European crime viewers. https://cstonline.net/detects-european-audience-study-insights-into-the-preferences-and-passions-of-european-crime-viewers-by-cathrin-bengesser-marica-spalletta-pia-majbritt-jensen-paola-de-rosa/

Pagello, F., Schleich, M., Jensen, P. M., Bengesser, C. H., Spaletta, M., De Rosa, P. & Lupoli, L. (2020). European Creative Audiences.

Jensen, P. M. (2022). Far away, so close: Sydney-siders watching Forbrydelsen, Borgen and Bron\Broen. In R. McCulloch & W. Proctor (Eds.), The Scandinavian Invasion: Nordic Noir and Beyond (pp. 145-167). Peter Lang.

Jensen, P. M. (2017). ‘Far Away, So Close’: Sydney-siders Watching Forbrydelsen, Borgen And Bron/Broen . 465-470. Paper presented at ECREA TV Section Conference 2017, Málaga, Spain. https://doi.org/10.24908/ss.v15i3/4.6635

Jensen, P. M. (2023). Far Away, So Close: Sydney-Siders Watching Forbrydelsen, Borgen and Bron/Broen. In R. McCulloch & W. Proctor (Eds.), The Scandinavian Invasion: Nordic Noir and Beyond (pp. 145-168). Peter Lang.

Redvall, E. N. & Jensen, P. M. (2023). Fighting to keep up with children and young audiences: Reflections on Danish children’s television in the 2020s. The Children's Media Foundation. https://www.thechildrensmediafoundation.org/the-childrens-media-yearbook-2023

Jensen, P. M. (2005). Formatversionering. Et overblik. MedieKultur, 39, 4-13.

Jensen, P. M. (2005). Formatversionering i krig mod medieimperialismen. SAMSON, 15(1), 20-22.

Witcombe, N. A., Jacobsen, U. C. & Jensen, P. M. (2020). Global Audiences of Danish TV Drama. Pictures, Video and sound recordings (digital), Nordics.info. https://nordics.info/show/artikel/global-audiences-of-danish-tv-drama/

Jensen, P. M. (2015). Global Export Patterns and Potential Impacts of Danish TV Drama. Abstract from New directions in film and television production studies, Bristol, United Kingdom.

Jensen, P. M. (2016). Global impact of Danish drama series: a peripheral, non-commercial creative counter-flow. Kosmorama, (263). http://www.kosmorama.org/Artikler/Global-Impact-of-Danish-Drama-Series.aspx

Mitric, P. & Jensen, P. M. (2020, Sept 25). How do children watch fiction in Denmark? And what content do they prefer? CSTonline.net. https://cstonline.net/how-do-children-watch-fiction-in-denmark-and-what-content-do-they-prefer/

Jensen, P. M. (2012). How media system rather than culture determines national variation: Danish and Australian Idols compared. In K. Zwaan & J. De Bruin (Eds.), Adapting Idols: authenticity, identity and performance in a global TV format (pp. 27-40). Ashgate.

Jensen, P. M. (2016). How media system rather than culture determines national variation: Danish idols and australian idol compared. In Adapting Idols: Authenticity, Identity and Performance in a Global Television Format (pp. 27-39). Taylor and Francis Group. https://doi.org/10.4324/9781315565620-11

Jensen, P. M. (2009). How Media Systems Shape the Localization of TV Formats: A Transnational Case Study of The Block and Nerds FC in Australia and Denmark. In A. Moran (Ed.), TV Formats Worldwide: Localizing Global Programs (pp. 163-186). Intellect.

Aveyard, K., Jensen, P. M. & Moran, A. (2016). Introduction: A Changing Format Mosaic. In K. Aveyard, P. M. Jensen & A. Moran (Eds.), New Patterns in Global Television Formats (pp. 1-16). Intellect.

Redvall, E. N., Jensen, P. M. & Christensen, C. L. (2023). Introduction: Audiovisual content for children and adolescents in Scandinavia. In P. M. Jensen, E. N. Redvall & C. L. Christensen (Eds.), Audiovisual content for children and adolescents in Scandinavia: Production, distribution, and reception in a multiplatform era (pp. 9-26). Nordicom. https://doi.org/10.48335/9789188855817-1

Aveyard, K., Jensen, P. M. & Moran, A. (2016). Introduction: A changing format Mosaic. In New Patterns in Global Television Formats (pp. 1-15). Intellect Ltd..

Jensen, P. M. & Waade, A. M. (2021). Is the Nordic Media Welfare State facing a crisis? Young audiences' media use and their notions of quality and relevance. 1. Paper presented at The Fourth Nordic Challenges
, Boston, Massachusetts, United States.

Jensen, P. M. (2016, Jul 18). Le basi per una crescita internazionale. http://www.linkideeperlatv.it/danimarca-ep2/

Falahey, A. & Jensen, P. M. (2011). Making Television around the World: Some indicators of a pilot study comparing Danish and Australian adaptations of global format television productions. Paper presented at The annual conference of the Australian Sociological Association, Newcastle, Australia.

Jensen, P. M. (2018). Mediesystemer. In P. S. Lauridsen & E. Svendsen (Eds.), Medieteori (pp. 175-190). Samfundslitteratur.

Keinonen, H., Jensen, P. M., Lemor, A. M. & Esser, A. (2018). 'Modes of engagement with musical talent shows: Studying audience engagement as a set of experiences'. Participations: Journal of Audience & Reception Studies, 15(2), 58-76. Article 4. http://www.participations.org/Volume%2015/Issue%202/5.pdf

Aveyard, K., Jensen, P. M. & Moran, A. (Eds.) (2016). New Patterns in Global Television Formats. Intellect Ltd.

Jensen, P. M. & Mitric, P. (2022, Feb 4). New report: Quality audiovisual fiction as seen through the eyes of young Danish viewers. CSTonline.net. https://cstonline.net/new-report-quality-audiovisual-fiction-as-seen-through-the-eyes-of-young-danish-viewers-by-pia-majbritt-jensen-and-petar-mitric/

Jensen, P. M. & Waade, A. M. (2013). Nordic Noir Challenging "The Language of Advantage": Setting, Light and Language as Production Values in Danish Television Series . The Journal of Popular Television, 1(2), 259-265. https://doi.org/10.1386/jptv.1.2.259_1

Waade, A. M. & Jensen, P. M. (2013). Nordic Noir Production Values: The Killing and The Bridge. Akademisk Kvarter, 7, 188-201. http://www.akademiskkvarter.hum.aau.dk/pdf/vol7/13a_AWaadePMJensen_NordicNoir.pdf

Jensen, P. M. (2017). “Original Good, Adaptation Bad”: Investigating the Deeper Reasons behind Australian Audience Preference for the Nordic Versions of Forbrydelsen and Bron/Broen. Paper presented at Media Mutations 9: The Format Factor, Bologna, Italy.

Jensen, P. M. & McCutcheon, M. (2020). "Othering the Self and Same-ing the Other": Australians watching Nordic Noir. In P. M. Jensen & U. C. Jacobsen (Eds.), The Global Audiences of Danish TV Drama (pp. 21-37). Nordicom. https://www.nordicom.gu.se/sv/system/tdf/publikationer-hela-pdf/the_global_audiences_of_danish_television_drama_web.pdf?file=1&type=node&id=40632&force=0

Jensen, P. M. (2019). "Othering the Self and Same-ing the Other": Australians Watching Scandi Noir. Abstract from EURONOIR, Aalborg, Denmark.

Waade, A. M., Jensen, P. M., Nielsen, J. I., Eichner, S., Gemzøe, L. S. & Esser, A. (2014). Questioning the national outlook of television studies (Plenary panel): What makes Danish television drama travel, FKK 2014-2018. Paper presented at Årsmøde SMID, Nyborg, Denmark. http://www.smid.dk

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Revised 04.12.2025