Pia Majbritt Jensen

Background and research areas:

Pia Majbritt Jensen is Associate Professor at Aarhus University, Denmark. Her research revolves around the role of media in globalisation processes, and research topics include international television formats and genres, local media systemic conditions, and production and industry analyses. Besides this project, another of Pia’s ongoing projects includes a collaborative, comparative four-nation study of different audiences’ response to the same television format.

Publications

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Jensen, P. M. & McCutcheon, M. (2020). "Othering the Self and Same-ing the Other": Australians watching Nordic Noir. In P. M. Jensen & U. C. Jacobsen (Eds.), The Global Audiences of Danish TV Drama (pp. 21-37). Nordicom. https://www.nordicom.gu.se/sv/system/tdf/publikationer-hela-pdf/the_global_audiences_of_danish_television_drama_web.pdf?file=1&type=node&id=40632&force=0

Jensen, P. M. (2019). Studying current media use among children and young audiences. Paper presented at Biannual Conference of the Television Studies Section of ECREA , Groningen, Netherlands.

Jensen, P. M. (2019). "Othering the Self and Same-ing the Other": Australians Watching Scandi Noir. Abstract from EURONOIR, Aalborg, Denmark.

Jensen, P. M. & Jacobsen, U. C. (2019). Augmenting proximities theory: Including other proximities in the transnational travel of Danish television drama. Paper presented at NordMedia 2019, Malmö, Sweden.

Jensen, P. M. (2020). DANIMARCA. LASCIATECI CANTARE. Link. Idee per la television, (26), 16.

Jensen, P. M. & Waade, A. M. (2021). The Transnational Value Chain of Danish Television Drama Series. Abstract from NECS 2021, Palermo, Italy.

Jensen, P. M. & Mitric, P. (2021). REACHING YOUNG AUDIENCES: A methodology to research children’s and adolescents’ notion of quality and relevance in audiovisual fiction. Abstract from SCMS 2021, United States.

Jensen, P. M. & Mitric, P. (2021). Continuity, change or crisis? Producing and circulating fiction for Danish children and young audiences in the 2020s. Abstract from Nordmedia 2021, Reykjavik, Iceland.

Jensen, P. M. & Waade, A. M. (2021). Is the Nordic Media Welfare State facing a crisis? Young audiences' media use and their notions of quality and relevance. 1. Paper presented at The Fourth Nordic Challenges
, Boston, Massachusetts, United States.

Jensen, P. M., Mitric, P., Sehested, T. & Mouritsen, A. S. (2021). What is Quality Audiovisual Fiction as Seen through the Eyes of Young Danish Viewers: Results from an Explorative Survey of 8–17 Year Old Children. Aarhus Universitet & Københavns Universitet. https://comm.ku.dk/research-data/danishchildrenreport_jensen__mitric__larsen___mouritsen.pdf/

Jensen, P. M. & Mitric, P. (2022, Feb 4). New report: Quality audiovisual fiction as seen through the eyes of young Danish viewers. CSTonline.net. https://cstonline.net/new-report-quality-audiovisual-fiction-as-seen-through-the-eyes-of-young-danish-viewers-by-pia-majbritt-jensen-and-petar-mitric/

Jensen, P. M. (2023). Far Away, So Close: Sydney-Siders Watching Forbrydelsen, Borgen and Bron/Broen. In R. McCulloch & W. Proctor (Eds.), The Scandinavian Invasion: Nordic Noir and Beyond (pp. 145-168). Peter Lang.

Jensen, P. M. (2016). How media system rather than culture determines national variation: Danish idols and australian idol compared. In Adapting Idols: Authenticity, Identity and Performance in a Global Television Format (pp. 27-39). Taylor and Francis Group. https://doi.org/10.4324/9781315565620-11

Jensen, P. M. (2022). Far away, so close: Sydney-siders watching Forbrydelsen, Borgen and Bron\Broen. In R. McCulloch & W. Proctor (Eds.), The Scandinavian Invasion: Nordic Noir and Beyond (pp. 145-167). Peter Lang.

Jensen, P. M., Redvall, E. N. & Christensen, C. L. (Eds.) (2023). Audiovisual content for children and adolescents in Scandinavia: Production, distribution, and reception in a multiplatform era. Nordicom. https://doi.org/10.48335/9789188855817

Jensen, P. M. & Mitric, P. (2023). The appeal of public service fiction in an internationalised media context: Findings from a survey of 8–17-year-old Danes. In Audiovisual content for children and adolescents in Scandinavia: Production, distribution, and reception in a multiplatform era (pp. 139-162). Nordicom. https://doi.org/10.48335/9789188855817-8

Jensen, P. M. & Christensen, C. L. (2024). Viscerality, mood control, and media literacy: Children’s perceptions of quality in films and series. Abstract from ECREA 2024: Communication & Social Disorder, Ljubljana, Slovakia.

Jensen, P. M. (2025, Feb 28). Changes to Media Content for Young People in Scandinavia since 2015: How to understand the internationalisation and digitalisation of children’s TV and film in a Nordic context. https://nordics.info/nnl/show/artikel/changes-to-media-content-for-young-people-in-scandinavia-since-2015?fbclid=IwY2xjawIze8VleHRuA2FlbQIxMQABHfirys0ZJOy9smMGgJ63BoErk8BrYe3hhQHrmuiOjE2_-3QiXabmcl3JkQ_aem_VJJMit8uOk71L7GcjnARTQ

Jensen, P. M. (2025, Mar 29). Young Audiences of Films and TV Series in Denmark: Exploring preferences for Anglo-American streaming content in the Nordics among teenagers and children. Nordics.info. https://nordics.info/nnl/show/artikel/young-audiences-of-films-and-tv-series-in-denmark

Jensen, P. M. (2007). TV Format Adaptation in a Trans-national Perpsective. An Australian and Danish Case Study. Institut for Informations- og medievidenskab Aarhus universitet.

Keinonen, H., Jensen, P. M., Lemor, A. M. & Esser, A. (2018). 'Modes of engagement with musical talent shows: Studying audience engagement as a set of experiences'. Participations: Journal of Audience & Reception Studies, 15(2), 58-76. Article 4. http://www.participations.org/Volume%2015/Issue%202/5.pdf

McCutcheon, M. & Jensen, P. M. (2017). Ratings Behaving Madly: Danish TV Drama's Fortuitous Success in Australia. Paper presented at ANZCA - Australian and New Zealand Communication Association Annual Conference - Sydney University, Sydney, Australia.

Mitric, P. & Jensen, P. M. (2020, Sept 25). How do children watch fiction in Denmark? And what content do they prefer? CSTonline.net. https://cstonline.net/how-do-children-watch-fiction-in-denmark-and-what-content-do-they-prefer/

Nielsen, J. I., Jensen, P. M. & Waade, A. M. (2014). When Public Service Drama Travels: The Internationalisation of Danish Television Drama and the Production Funding Models Involved. Paper presented at RIPE 2014, Tokyo, Japan. http://ripeat.org/wp-content/uploads/tdomf/3790/Jensen%20_%20Waade%20RIPE%20paper%202014.pdf

Pagello, F., Schleich, M., Jensen, P. M., Bengesser, C. H., Spaletta, M., De Rosa, P. & Lupoli, L. (2020). European Creative Audiences.

Raats, T. & Jensen, P. M. (2021). The role of public service media in sustaining TV drama in small markets. Television & New Media, 21(5), 835-855. Article 1527476420913398. https://doi.org/10.1177/1527476420913398

Redvall, E. N. & Jensen, P. M. (2023). Fighting to keep up with children and young audiences: Reflections on Danish children’s television in the 2020s. The Children's Media Foundation. https://www.thechildrensmediafoundation.org/the-childrens-media-yearbook-2023

Redvall, E. N., Jensen, P. M. & Christensen, C. L. (2023). Introduction: Audiovisual content for children and adolescents in Scandinavia. In P. M. Jensen, E. N. Redvall & C. L. Christensen (Eds.), Audiovisual content for children and adolescents in Scandinavia: Production, distribution, and reception in a multiplatform era (pp. 9-26). Nordicom. https://doi.org/10.48335/9789188855817-1

Skytte, M. M. B. & Jensen, P. M. (Accepted/In press). Television and children. In Routledge Resources Online

Steemers, J., Sundet, V. S. & Jensen, P. M. (Accepted/In press). Screen entertainment and the ‘youth challenge’: Home advantage, audience preferences and industry responses. Critical Studies in Television, 21(1), 3-15. Article 1.

Waade, A. M. & Jensen, P. M. (2013). The Killing and The Bridge as Nordic Noir: Setting, LIght and Language as Production Values in Danish TV series. Paper presented at nordmedia 2013: Defending Democracy, Oslo, Norway.

Waade, A. M. & Jensen, P. M. (2013). Nordic Noir Production Values: The Killing and The Bridge. Akademisk Kvarter, 7, 188-201. http://www.akademiskkvarter.hum.aau.dk/pdf/vol7/13a_AWaadePMJensen_NordicNoir.pdf

Waade, A. M., Jensen, P. M., Nielsen, J. I., Eichner, S., Gemzøe, L. S. & Esser, A. (2014). Questioning the national outlook of television studies (Plenary panel): What makes Danish television drama travel, FKK 2014-2018. Paper presented at Årsmøde SMID, Nyborg, Denmark. http://www.smid.dk

Waade, A. M., Redvall, E. N. & Jensen, P. M. (2020). Transnational Television Drama? Lessons Learned from Danish Drama. In A. M. Waade, E. N. Redvall & P. M. Jensen (Eds.), Danish Television Drama: Global Lessons from a Small Nation (Vol. 34, pp. 1-22). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-40798-8

Waade, A. M., Redvall, E. N. & Jensen, P. M. (Eds.) (2020). Danish Television Drama: Global Lessons from a Small Nation. Palgrave Macmillan. Palgrave European Film and Media Studies https://doi.org/10.1007/978-3-030-40798-8

Witcombe, N. A., Jacobsen, U. C. & Jensen, P. M. (2020). Global Audiences of Danish TV Drama. Pictures, Video and sound recordings (digital), Nordics.info. https://nordics.info/show/artikel/global-audiences-of-danish-tv-drama/

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Revised 04.12.2025