Anne Marit Waade

Background and research areas:

Anne Marit Waade is teaching media aesthetics, textual analysis and strategic communication. Her research interests are on mediated places, e.g. how location is used in TV series production, film tourism, place branding, landscapes and cartographic aesthetics in travel series and travel journalism, site specific aesthetics, paradise as a visual matrix in commercials and performative spatial authenticity. She has a MA in dramaturgy and interdisciplinary aesthetics and culture from Aarhus University 1995.

Publications

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Waade, A. M. (2020). ‘Just Follow the Trail of Blood’: Nordic Noir Tourism and Screened Landscapes. In A. M. Waade, E. N. Redvall & P. M. Jensen (Eds.), Danish Television Drama: Global Lessons from a Small Nation (pp. 231-252). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-40798-8

Waade, A. M. (2017). Kreativ destinationsbranding og borgerdeltagelse: Fiktionsturisme, sportsturisme og festivalturisme. In B. S. Pedersen & A. M. Waade (Eds.), Kreativ markedskommunikation: Æstetik og deltagelse (pp. 219-246). Systime.

Pedersen, B. S. & Waade, A. M. (Eds.) (2017). Kreativ markedskommunikation: Æstetik og digital deltagelse . Systime. MÆRKK – Æstetik og Kommunikation Vol. 6

Waade, A. M. (2013). Krimiens (å)steder. In K. K. Povlsen (Ed.), Viden om drab Aarhus Universitetsforlag.

From, U. & Waade, A. M. (2007). Kunsten at stille de gode spørgsmål: Observations- og spørgeteknikker i kollegial supervision, undervisning og vejledning. In H. L. Andersen & L. Søndergaard (Eds.), Kollegial supervison på universitetet (pp. 59-72). Aarhus Universitetsforlag.

Waade, A. M. (2007). Kys dine vinger; street art som uofficiel kunst i byens rum. In M. Hedegaard (Ed.), Graffiti som engagement (1.udgave ed., pp. 117-131). Klim.

Waade, A. M. (2017). Landscape gazing in television drama: From landscape paintings to tourism and TV drama: Midnight Sun (2016-). Paper presented at Landscapes in Television Drama Series, Aarhus, Denmark.

Souch, I., Saunders, R. A. & Waade, A. M. R. (2024). Landscapes in the frame: Anthropocene screens. Critical Studies in Television, 19(3), 273-291. https://doi.org/10.1177/17496020241259277

Waade, A. M. (2006). Liverollespillets imagination. Vinduet, (3-4), 22-25.

Waade, A. M. (2015). Local colour - and how can we study production values empirically?. Paper presented at Crime Pays, Crime Days-Conference, Aalborg , Denmark.

Eichner, S. & Waade, A. M. (2015). Local Colour in German and Danish television Drama: Tatort and Bron/Broen. Global Media Journal. German Edition, 5(1). http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-31988/GMJ9_Eichner%20Waade_final.pdf

Hansen, K. T. & Waade, A. M. (2017). Locating Nordic Noir: From Beck to The Bridge. Palgrave Macmillan. Palgrave European Film and Media Studies

Waade, A. M. & Hansen, K. T. (2016). Locating Nordic Noir. Paper presented at Noir in the North 2016, Reykjavik, Iceland.

Waade, A. M. R. (2026). Location, location, location! From Local Colour to Location Placement and Sustainability : The Importance of Location in Television Drama Productions. In A. Spicer, A. Genders & R. Barton (Eds.), The Politics of Place: Space and Locality in the European Screen Industries (pp. 27-49). Palgrave Macmillan. https://doi.org/10.1007/978-3-032-06780-7_2

Waade, A. M. (2017). Location placement in screen productions. Paper presented at European Media Management Association Conference 2017, Belgium.

Waade, A. M. (2017). Location placement in screen productions: New Nordic Noir. Paper presented at Branded Content Research Network Conference , London, United Kingdom.

Waade, A. M. (2014). Locations in television drama series: Theoretical and methodological approaches. Paper presented at ECREA, Lisbon, Portugal.

Waade, A. M. (2017). Locations in Television Drama Series: Introduction . SERIES - International journal of TV series narratives, 3(1), 5-10. https://doi.org/10.6092/issn.2421-454X/7138

Waade, A. M. (2015). Locations in TV Drama Series: The Danish Series Dicte and Arvingerne as Examples. Paper presented at Geomedia , Karlstad, Sweden. http://geomedia.se

Bengesser, C. H. & Waade, A. M. (2020). Locative media in screen tourism: The production of the DETECt Aarhus app. In C. Bengesser, K. T. Hansen & L. S. Gemzøe (Eds.), Location marketing and cultural tourism (pp. 13-18) http://www.detect-project.eu/wp-content/uploads/2020/02/COMPLETE_d4.1_final2.pdf

Bechmann, A., Ess, C. & Waade, A. M. (2012). Locative mobile media, place and performativity. Paper presented at Local and Mobile conference 2012, Raleigh, NC., United States.

Waade, A. M. (2004). Mediatization of the Tourist Experience: Cultural perspectives on Hyper Tourism. Paper presented at 13th Nordic Symposium in Tourism and Hospitality Research, Aalborg University, Aalborg, Denmark.

Waade, A. M. (2005). Mediepolitik i spil - medier som aktør, arena og kulturpolitiske udfordringer i nordisk sammenhæng. Nordisk Kulturpolitisk Tidskrift, temanummer: Mediepolitik, (1-2005).

Jensen, J. L. & Waade, A. M. (2009). Medier og Turisme. Systime Academic.

Waade, A. M. (2018). Medier, steder og turisme. In P. S. Lauridsen & E. Svendsen (Eds.), Medieteori (pp. 212-229). Samfundslitteratur.

Waade, A. M. & Agger, G. (2018). Melancholy and Murder: Mood and Tone in Crime Series. In K. T. Hansen, S. Peacock & S. Turnbull (Eds.), European Television Crime Drama and Beyond (1 ed., pp. 61-82). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-96887-2

Waade, A. M. (2017). Melancholy in Nordic Noir: Characters, landscapes, light and music. Critical Studies in Television, 12(4), 380-394. https://doi.org/10.1177/1749602017729629

Damkjaer, M. S. & Waade, A. M. R. (2026). Momfluencing beyond individual influencers: Brave motherhood, amateur nano-influencers, and digital parenting in the Nordic context. Frontiers in Communication, 11, Article 1771335. https://doi.org/10.3389/fcomm.2026.1771335

Damkjaer, M. S. & Waade, A. M. R. (2025). Motherhood Marketing: Community-Building and Advocacy in Momkind’s Branded Content. Paper presented at NordMedia 2025, Odense, Denmark.

Waade, A. M., Pasgaard, J. C., Meldgaard, M. & Nielsen, T. (2019). Nordic landscapes in collaborative place-making interventions. In C. Cassinger, S. Gyimóthy & A. Lucarelli (Eds.), The nordic wave in place branding : Poetics, Practices, Politics (pp. 91-108). Edward Elgar Publishing. https://doi.org/10.4337/9781788974325.00018

Waade, A. M. (2015). Nordic Noir Ambiance and Nordic Melancholy. Paper presented at NordMedia 2015, Copenhagen, Denmark.

Jensen, P. M. & Waade, A. M. (2013). Nordic Noir Challenging "The Language of Advantage": Setting, Light and Language as Production Values in Danish Television Series . The Journal of Popular Television, 1(2), 259-265. https://doi.org/10.1386/jptv.1.2.259_1

Waade, A. M. (2017). Nordic Noir landscape values: Transnational co-productions, screen tourism and place branding . Paper presented at Branding Nordic Aesthetics conference, Oslo , Norway.

Waade, A. M. (2014). Nordic Noir og nordisk melankoli. Paper presented at Nordic Noir seminar, Oslo, Norway.

Waade, A. M. & Jensen, P. M. (2013). Nordic Noir Production Values: The Killing and The Bridge. Akademisk Kvarter, 7, 188-201. http://www.akademiskkvarter.hum.aau.dk/pdf/vol7/13a_AWaadePMJensen_NordicNoir.pdf

Waade, A. M. (2016). Nordic Noir Tourism and Television Landscapes: In the footsteps of Kurt Wallander and Saga Norén . Scandinavica: An International Journal of Scandinavian Studies, 55(1), 42-65. http://www.scandinavica.net/2016-1.php

Waade, A. M. & Botoric, V. (2015). Participation in the business context: Crowdsourcing in the LEGO Group and the animation film The Reward. Paper presented at Participation and Cultural Transformations, Cultural transformations Research programme, Aarhus University, Denmark.

Knudsen, B. T. & Waade, A. M. (2010). Performative Authenticity in Tourism and Spatial Experience: Rethinking the relation between travel, place and emotion in the context of cultural economy and emotional geography. In Re-investing Authenticity: Tourism, Place and Emotions (pp. 1-19). Channel View Publications.

Waade, A. M. R. & Leyda, J. (2022, Oct). Petro-Monopause in "Borgen: Power & Glory". https://lareviewofbooks.org/article/petro-menopause-in-borgen-power-glory/

Waade, A. M. (2006). Pilot Gudies som fantastisk rejse: Fysiks, medieret og imaginær turisme som æstetisk praksis. In U. Bisgaard & C. Fridberg (Eds.), Det æstetiskes aktualitet (pp. 113-128). Multivers.

Waade, A. M. (2006). Pilot Guides as Fantastic travelling : Hyper tourism and the mediatization of the tourist gaze . Paper presented at Aesthetics and Mobility, Helsinki, Finland.

Waade, A. M. & Wille, J. I. (2016). Production Design and Location in the Danish Television Drama Series "Arvingerne" (The Legacy). Kosmorama, (263). http://www.kosmorama.org/Nyt/~/link.aspx?_id=5F499C1696C247849194F49B7672F791&_z=z

Waade, A. M., Jensen, P. M., Nielsen, J. I., Eichner, S., Gemzøe, L. S. & Esser, A. (2014). Questioning the national outlook of television studies (Plenary panel): What makes Danish television drama travel, FKK 2014-2018. Paper presented at Årsmøde SMID, Nyborg, Denmark. http://www.smid.dk

Waade, A. M. & Sandvik, K. (2007). "I play roles, therefore I am": Placing LARP in a broader cultural perspective. In M. Gade (Ed.), Knudepunkt 2007 (1.udgave ed., pp. 250-256).

Knudsen, B. T. & Waade, A. M. (Eds.) (2010). Re-investing Authenticity: Tourism, Place and Emotions. Channel View Publications.

Waade, A. M. & Jensen, J. L. (2005). Rejsefællesskaber på nettet: om virtuelle rejsefællesskaber som socialt fænomen, medieret turistpraksis og markedskommunikation. Paper presented at Nordisk Medieforskerkonference, Aalborg, Denmark.

Waade, A. M. (2005). Rejseholdets Danmarksbilleder - om stedets æstetik, kameraets kartografisk turistblik og rejsens forvandling. Passepartout, (24-2005), 64 - 81.

Waade, A. M. (2010). Rejseprogrammer: TV med udsigt. In K. Frandsen & H. Bruun (Eds.), TV underholdning (pp. 147 - 170). Aarhus Universitetsforlag.

Damkjær, M. S. & Waade, A. M. (2011). Rejseserien - mellem engagerende journalistik, forbrugerorientering og tv-underholdning. Journalistica, 1, 133-161. http://ojs.statsbiblioteket.dk/index.php/journalistica/article/view/4326/5095

Waade, A. M. (2004). Reklameæstetik - teatralisering af beskueren. (127-04 ed.) Center for Kulturforskning, Aarhus Universitet.

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Revised 04.12.2025