Anne Marit Waade

Background and research areas:

Anne Marit Waade is teaching media aesthetics, textual analysis and strategic communication. Her research interests are on mediated places, e.g. how location is used in TV series production, film tourism, place branding, landscapes and cartographic aesthetics in travel series and travel journalism, site specific aesthetics, paradise as a visual matrix in commercials and performative spatial authenticity. She has a MA in dramaturgy and interdisciplinary aesthetics and culture from Aarhus University 1995.

Publications

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Bechmann, A., Ess, C. & Waade, A. M. (2012). Locative mobile media, place and performativity. Paper presented at Local and Mobile conference 2012, Raleigh, NC., United States.

Bechmann, A. & Waade, A. M. (2013). TripAdvisor: Empirical study of communicative functions of travel apps. Abstract from Methodologies of mobile communication and media research, Copenhagen, Denmark.

Bengesser, C. H. & Waade, A. M. (2020). Locative media in screen tourism: The production of the DETECt Aarhus app. In C. Bengesser, K. T. Hansen & L. S. Gemzøe (Eds.), Location marketing and cultural tourism (pp. 13-18) http://www.detect-project.eu/wp-content/uploads/2020/02/COMPLETE_d4.1_final2.pdf

Bengesser, C. H. & Waade, A. M. (2021). Smart Crime Tourism as Multilayered Cultural Encounters: Exploring Aarhus via Locative Media and Crime Narratives. European Review, 29(5), 635-650. https://doi.org/10.1017/S1062798720001155

Bengesser, C. H. & Waade, A. M. (2021). Screen Tourism on the Smartphone: A Typology and Critical Evaluation of the First Decade of Smart Screen Tourism . In A. Leotta & B. Diego (Eds.), Audiovisual Tourism Promotion (pp. 173-195). Palgrave.

Chow, P.-S., Waade, A. M. & Saunders, R. A. (2020). Geopolitical Television Drama Within and Beyond the Nordic Region. Nordicom Review, 41(S1), 11-27. https://doi.org/10.2478/nor-2020-0013

Chow, P. S., Saunders, R. A. & Waade, A. M. (2020). Introduction dark screens: The geopolitics of nordic television drama. Nordicom Review, 41(s1), 3-9. https://doi.org/10.2478/nor-2020-0010

Damkjaer, M. S. & Waade, A. M. (2014). Armchair Tourism: The Travel Series as a Hybrid Genre. In F. Hanusch & E. Fürsich (Eds.), Travel Journalism : Exploring Production, Impact and Culture (pp. 39-59). Palgrave Macmillan.

Damkjaer, M. S. & Waade, A. M. R. (2025). Motherhood Marketing: Community-Building and Advocacy in Momkind’s Branded Content. Paper presented at NordMedia 2025, Odense, Denmark.

Damkjær, M. S. & Waade, A. M. (2011). Rejseserien - mellem engagerende journalistik, forbrugerorientering og tv-underholdning. Journalistica, 1, 133-161. http://ojs.statsbiblioteket.dk/index.php/journalistica/article/view/4326/5095

Damkjær, M. S. & Waade, A. M. (2014). Armchair tourism: The travel series as a hybrid genre. In Travel Journalism: Exploring Production, Impact and Culture (pp. 39-59). Palgrave Macmillan. https://doi.org/10.1057/9781137325983

Eichner, S. & Waade, A. M. (2015). Local Colour in German and Danish television Drama: Tatort and Bron/Broen. Global Media Journal. German Edition, 5(1). http://www.db-thueringen.de/servlets/DerivateServlet/Derivate-31988/GMJ9_Eichner%20Waade_final.pdf

From, U. & Waade, A. M. (2007). Kunsten at stille de gode spørgsmål: Observations- og spørgeteknikker i kollegial supervision, undervisning og vejledning. In H. L. Andersen & L. Søndergaard (Eds.), Kollegial supervison på universitetet (pp. 59-72). Aarhus Universitetsforlag.

Grønlund, A. & Waade, A. M. R. (2024). Screening Greenland in Borgen - Power & Glory: The on- and off-screen contestedness of Arctic landscapes and locations. Critical Studies in Television, 19(3), 352-370. https://doi.org/10.1177/17496020241258709

Hansen, K. T. & Waade, A. M. (2017). Locating Nordic Noir: From Beck to The Bridge. Palgrave Macmillan. Palgrave European Film and Media Studies

Hansen, K. T. & Waade, A. M. (2019). Taking place, screening place: studying locations in Danish television drama production. In C. Batty (RMIT), M. Berry (RMIT), S. Kerrigan (Newcastle) , K. Dooley (Curtin) & B. Frankham (UTS) (Eds.), The Palgrave Handbook of Screen Production (pp. 103-116). Palgrave Macmillan.

Jensen, J. L. & Waade, A. M. (2009). Medier og Turisme. Systime Academic.

Jensen, P. M. & Waade, A. M. (2013). Nordic Noir Challenging "The Language of Advantage": Setting, Light and Language as Production Values in Danish Television Series . The Journal of Popular Television, 1(2), 259-265. https://doi.org/10.1386/jptv.1.2.259_1

Jensen, P. M. & Waade, A. M. (2013). When public service drama travels: Production funding models and the schisms involved. Paper presented at Making Television in the 21st Century, Aarhus, Denmark. http://dac.au.dk/fileadmin/dac/Forskning/Forskningsprogrammer/abstractsECREA.pdf

Jensen, P. M., Nielsen, J. I. & Waade, A. M. (2016). When public service drama travels: the internationalization of Danish television drama and the associated production funding models. The Journal of Popular Television, 4(1), 91-108. https://doi.org/10.1386/jptv.4.1.91_1

Jensen, P. M. & Waade, A. M. (2021). The Transnational Value Chain of Danish Television Drama Series. Abstract from NECS 2021, Palermo, Italy.

Jensen, P. M. & Waade, A. M. (2021). Is the Nordic Media Welfare State facing a crisis? Young audiences' media use and their notions of quality and relevance. 1. Paper presented at The Fourth Nordic Challenges
, Boston, Massachusetts, United States.

Knudsen, B. T. & Waade, A. M. (Eds.) (2010). Re-investing Authenticity: Tourism, Place and Emotions. Channel View Publications. Tourism and Cultural Change

Knudsen, B. T. & Waade, A. M. (2010). Performative Authenticity in Tourism and Spatial Experience: Rethinking the relation between travel, place and emotion in the context of cultural economy and emotional geography. In Re-investing Authenticity: Tourism, Place and Emotions (pp. 1-19). Channel View Publications.

Kring, N., Thaarup, C., Rasmussen, A., Svenningsen, S. D. & Waade, A. M. (2016). 1864 og DR under forandring: public service, branding og lancering . In K. T. Hansen (Ed.), 1864 : tv-serien, historien, kritikken (pp. 115-134). Aalborg Universitetsforlag.

Nielsen, J. I., Jensen, P. M. & Waade, A. M. (2014). When Public Service Drama Travels: The Internationalisation of Danish Television Drama and the Production Funding Models Involved. Paper presented at RIPE 2014, Tokyo, Japan. http://ripeat.org/wp-content/uploads/tdomf/3790/Jensen%20_%20Waade%20RIPE%20paper%202014.pdf

Pedersen, B. S. & Waade, A. M. (Eds.) (2017). Kreativ markedskommunikation: Æstetik og digital deltagelse . Systime. MÆRKK – Æstetik og Kommunikation Vol. 6

Pedersen, B. S. & Waade, A. M. (2017). Introduktion: Kreativ markedskommunikation - æstetik og deltagelse. In B. S. Pedersen & A. M. Waade (Eds.), Kreativ Markedskommunikation: Æstetik og deltagelse (pp. 3-28). Systime.

Pold, S. & Waade, A. M. (2009). Visuel Kultur. In S. Kolstrup, G. Agger, P. Jauert & K. Schrøder (Eds.), Medie- og kommunikationsleksikon (pp. 552-553). Samfundslitteratur.

Pold, S. B. & Waade, A. M. (2019). Visuel kultur. In G. Agger, N. N. Kristensen, P. Jauert & K. Schrøder (Eds.), Medie- og Kommunikationsleksikon Samfundslitteratur. https://medieogkommunikationsleksikon.dk/visuel-kultur/

Saunders, R. & Waade, A. M. (2018). Screening the regions: Framework for studying the geopolitical aspects of television drama series across Europe. Paper presented at ECREA 2018, Lugano, Switzerland.

Saunders, R. A., Souch, I. & Waade, A. M. R. (2023). Screening Arctic Landscapes in Nordic Television Drama: Anthropocenic Imageries, Ecological Crises, National Identities . In Disturbed Ecologies : Photography, Geopolitics, and the Northern Landscape in the Era of Environmental Crisis. (Vol. 203, pp. 257-281). Transcript Verlag.

Souch, I., Saunders, R. A. & Waade, A. M. R. (2024). Landscapes in the frame: Anthropocene screens. Critical Studies in Television, 19(3), 273-291. https://doi.org/10.1177/17496020241259277

Toft-Nielsen, C. & Waade, A. M. R. (2023). Transmedia storytelling, paratekster og fankultur. In P. S. Lauridsen & E. Svendsen (Eds.), Medieanalyse (2 ed., pp. 59-79). Samfundslitteratur.

Waade, A. M. (2004). Hyperturisme og medieret turisterfaring. Paper presented at SMID, Ebeltoft oktober 27.-28.10., Ebeltoft, Denmark.

Waade, A. M. (2004). Mediatization of the Tourist Experience: Cultural perspectives on Hyper Tourism. Paper presented at 13th Nordic Symposium in Tourism and Hospitality Research, Aalborg University, Aalborg, Denmark.

Waade, A. M. (2004). Reklameæstetik - teatralisering af beskueren. (127-04 ed.) Center for Kulturforskning, Aarhus Universitet.

Waade, A. M. (2005). Rejseholdets Danmarksbilleder - om stedets æstetik, kameraets kartografisk turistblik og rejsens forvandling. Passepartout, (24-2005), 64 - 81.

Waade, A. M. & Sandvik, K. (Eds.) (2006). Rollespil - i æstetisk, pædagogisk og kulturelt perspektiv. (1. udgave ed.) Aarhus UniPresse.

Waade, A. M. (2005). Mediepolitik i spil - medier som aktør, arena og kulturpolitiske udfordringer i nordisk sammenhæng. Nordisk Kulturpolitisk Tidskrift, temanummer: Mediepolitik, (1-2005).

Waade, A. M. (2004). Ved vi for lidt om kulturpolitik? Nordisk Kulturpolitisk Tidskrift, (2-2004), 255-260.

Waade, A. M. (2006). Jeg - en actionhelt! Liverollespillets populærkulturelle matricer. In A. M. Waade & K. Sandvik (Eds.), Rollespil - i æstetisk, pædagogisk og kulturelt perspektiv (1.udg. ed., pp. 61 - 77). Aarhus UniPresse.

Waade, A. M. (Ed.) (2005). Temanummer: Mediepolitik. Nordisk Kulturpolitisk Tidskrift, (1-2005).

Waade, A. M. & Sandvik, K. (2006). Al verden er en scene - rollespil som performativ fortælling. In A. M. Waade & K. Sandvik (Eds.), Rollespil - i æstetisk, pædagogisk og kulturelt perspektiv (1.udg. ed., pp. 7-23). Aarhus UniPresse.

Waade, A. M. (2006). Pilot Guides as Fantastic travelling : Hyper tourism and the mediatization of the tourist gaze . Paper presented at Aesthetics and Mobility, Helsinki, Finland.

Waade, A. M. (2006). Turistens blik for steder: Pilot Gudies' iscenesættelse af rygsækrejsens eksotiske destinationer. Paper presented at Kultur uden centre, Nationalt Kulturstudienetværk, Middelfart, Denmark.

Waade, A. M. & Jensen, J. L. (2005). Rejsefællesskaber på nettet: om virtuelle rejsefællesskaber som socialt fænomen, medieret turistpraksis og markedskommunikation. Paper presented at Nordisk Medieforskerkonference, Aalborg, Denmark.

Waade, A. M. (2006). Armchair Travelling with Pilot Guides: Cartographic and Sensuous Strategies. In J. Falkheimer & A. Jansson (Eds.), Geographies of Communication: The Spatial Turn in Media Studies (pp. 155-168). Nordicom.

Waade, A. M. (2006). Pilot Gudies som fantastisk rejse: Fysiks, medieret og imaginær turisme som æstetisk praksis. In U. Bisgaard & C. Fridberg (Eds.), Det æstetiskes aktualitet (pp. 113-128). Multivers.

Waade, A. M. (2007). Kys dine vinger; street art som uofficiel kunst i byens rum. In M. Hedegaard (Ed.), Graffiti som engagement (1.udgave ed., pp. 117-131). Klim.

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Revised 04.12.2025