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  • Nation Branding and the Creative Industries:
    What nation? What people? What synergies? 

Aarhus University, 22-23 September 2016

What does it mean to brand a nation? And what does it take to brand a nation in 
a global context increasingly characterized by a crowding of new actors who are willingly or 
unwilling entangled in branding endeavours?

The cross-disciplinary international colloquium Nation Branding and the Creative Industries: what nation? What people? What synergies? considers the following two areas of transformation; new constellations of partnerships/collaborators and transnational flows with a specific focus on the role of the creative industries in the processes of nation branding.