Promoting Television in The Digital Age - September 25-26, 2014

In the workshop we will discuss efforts of branding television in the present multi-channel and multi-platform environment, as well as transformations in the international distribution of television content, and questioning the role television fiction and perhaps other genres as well like journalism and/or reality play in these strategies.

2014.10.09 | Christoffer Andresen

Date Thu 25 Sep Fri 26 Sep
Time 00:00    00:00
Location Meeting room Nygaard 295, 2nd floor

In the workshop we will discuss efforts of branding television in the present multi-channel and multi-platform environment, as well as transformations in the international distribution of television content, and questioning the role television fiction and perhaps other genres as well like journalism and/or reality play in these strategies. This could include the perspective of the audience on these strategies: what do the audiences actually look for, appreciate, need or engage with? What kinds of 'mental modalities' are at work when using digital television and specific genres? And it could include the perspective of the producers and the content produced.

The workshop is organized as part of a research collaboration between Lund University and Aarhus University, and in particular the two research projects Media experiences: Audience and Producers (mediaexperiences.blogg.lu.se Lund, 2013-2016) and What makes Danish TV series travel (Aarhus, FKK, 2014-2018).

Read the full workshop abstract here

Participants:

  1. Kim Toft Hansen, AAU                                                               
  2. Gunhild Agger, AAU                                             
  3. Ushma Jacobsen, AU
  4. Iris Rittenhofer, AU
  5. Sanne Eichner, AU/Berlin
  6. Andrea Esser, AU/Roehampton
  7. Lynge Agger Gemzøe, AU
  8. Jakob Isak Nielsen, AU
  9. Pia Majbritt Jensen
  10. Katrine Broe Sørensen, AU
  11. Mads Møller Andersen, AU
  12. Hanne Bruun, AU
  13. Anne Marit Waade, AU
  14. Catherine Johnson, Nottingham                             
  15. Annette Hill, Lund                                                 
  16. Tina Askanius, Lund                                               

Student assistant:

Sarah Brinkmann Jensen, sarah_brinkmann_jensen@hotmail.com

Program:

Thursday September 25, 14-17:

Digital Television: Production, Reception and Television Theory

14.00: Welcome by Hanne and Anne Marit

(coffee + tea)

14.15: Catherine Johnson: Brand managers, marketers and creative agencies: the dispersed production sites of television branding

15.00: Annette Hill & Tina Askanius (1): Sense of Place: Producers,

Audiences, and International Drama Format The Bridge

15.45: Break

16.00: Hanne Bruun: Production cultures in digital television: genre and the power of mass media

16.45: Andrea Esser: Production studies: further considerations

17.30: Discussion

18.00: End

18.30: Dinner at Frøken Koch at the harbor (we will go by taxa/bicycles) www.kocherier.dk/FRØKEN-KOCH.159.aspx (we need to order the food in advantage – we will come back to you and ask for your order – in the meantime you can have a look at the menu J)

 

Friday September 26, 9-12:

Television across countries and media experiences: methodological challenges

08.30 Coffee + Tea

09.00: Annette Hill & Tina Askanius (2): Production and Audience Research

09.40: Susanne Eichner: Serial culture: agency as a media experience

10.15: Break

10.30: Anne Marit Waade: What Makes Danish Television Drama Series

Travel?

11.10: Pia Majbritt Jensen: The Rise of Denmark’s Transnational TV Culture: An Introduction to a Three-Tier Non-Resident Audience Study

11.50: Discussion

12.30: Lunch (participants in the two research projects have a lunch meeting)

14.00-16.00: Public lecture: Catherine Johnson: What’s at stake in television

branding? Service brands, product brands and the case of the BBC