Promoting Television in The Digital Age - September 25-26, 2014
In the workshop we will discuss efforts of branding television in the present multi-channel and multi-platform environment, as well as transformations in the international distribution of television content, and questioning the role television fiction and perhaps other genres as well like journalism and/or reality play in these strategies.
Info about event
Time
Location
Meeting room Nygaard 295, 2nd floor
In the workshop we will discuss efforts of branding television in the present multi-channel and multi-platform environment, as well as transformations in the international distribution of television content, and questioning the role television fiction and perhaps other genres as well like journalism and/or reality play in these strategies. This could include the perspective of the audience on these strategies: what do the audiences actually look for, appreciate, need or engage with? What kinds of 'mental modalities' are at work when using digital television and specific genres? And it could include the perspective of the producers and the content produced.
The workshop is organized as part of a research collaboration between Lund University and Aarhus University, and in particular the two research projects Media experiences: Audience and Producers (http://mediaexperiences.blogg.lu.se Lund, 2013-2016) and What makes Danish TV series travel (Aarhus, FKK, 2014-2018).
Read the full workshop abstract here
Participants:
- Kim Toft Hansen, AAU
- Gunhild Agger, AAU
- Ushma Jacobsen, AU
- Iris Rittenhofer, AU
- Sanne Eichner, AU/Berlin
- Andrea Esser, AU/Roehampton
- Lynge Agger Gemzøe, AU
- Jakob Isak Nielsen, AU
- Pia Majbritt Jensen
- Katrine Broe Sørensen, AU
- Mads Møller Andersen, AU
- Hanne Bruun, AU
- Anne Marit Waade, AU
- Catherine Johnson, Nottingham
- Annette Hill, Lund
- Tina Askanius, Lund
Student assistant:
Sarah Brinkmann Jensen, sarah_brinkmann_jensen@hotmail.com
Program:
Thursday September 25, 14-17:
Digital Television: Production, Reception and Television Theory
14.00: Welcome by Hanne and Anne Marit
(coffee + tea)
14.15: Catherine Johnson: Brand managers, marketers and creative agencies: the dispersed production sites of television branding
15.00: Annette Hill & Tina Askanius (1): Sense of Place: Producers,
Audiences, and International Drama Format The Bridge
15.45: Break
16.00: Hanne Bruun: Production cultures in digital television: genre and the power of mass media
16.45: Andrea Esser: Production studies: further considerations
17.30: Discussion
18.00: End
18.30: Dinner at Frøken Koch at the harbor (we will go by taxa/bicycles) http://www.kocherier.dk/FRØKEN-KOCH.159.aspx (we need to order the food in advantage – we will come back to you and ask for your order – in the meantime you can have a look at the menu J)
Friday September 26, 9-12:
Television across countries and media experiences: methodological challenges
08.30 Coffee + Tea
09.00: Annette Hill & Tina Askanius (2): Production and Audience Research
09.40: Susanne Eichner: Serial culture: agency as a media experience
10.15: Break
10.30: Anne Marit Waade: What Makes Danish Television Drama Series
Travel?
11.10: Pia Majbritt Jensen: The Rise of Denmark’s Transnational TV Culture: An Introduction to a Three-Tier Non-Resident Audience Study
11.50: Discussion
12.30: Lunch (participants in the two research projects have a lunch meeting)
14.00-16.00: Public lecture: Catherine Johnson: What’s at stake in television
branding? Service brands, product brands and the case of the BBC