Aarhus University, 22-23 September 2016
What does it mean to brand a nation? And what does it take to brand a nation in
a global context increasingly characterized by a crowding of new actors who are willingly or
unwilling entangled in branding endeavours?
The cross-disciplinary international colloquium Nation Branding and the Creative Industries: what nation? What people? What synergies? considers the following two areas of transformation; new constellations of partnerships/collaborators and transnational flows with a specific focus on the role of the creative industries in the processes of nation branding.
